[mplpost] Promoting and Marketing

[Jesse Kumagai]

>On promotion:  Last year I hired an apparently experienced and very 
>enthusiastic publicist to promote my release, much as an experiment 
>(actually most of the things I've done I've viewed as experiments, which I 
>think is a good idea).  Anyway, she didn't have as much success getting 
>press for me as she expected.  Why?  Was it her?  Me?  My 
>music?  Circumstances?  Timing?  Strategy?  I have lots of theories.

Here's my theory.

I think many artists emerge from their CD release feeling let down that 
they didn't make as big a splash as they had hoped.  The thing is, 
promoting the hell out of your release is a valuable exercise purely for 
the sake of getting your name on media and industry radar.  It'll pay 
dividends later.

Jesse Kumagai
Administrative Coordinator, Music
Harbourfront Centre
Tel.  416 973 3735
Fax. 416 973 8729
mailto:jesse@harbourfront.on.ca
http://www.harbourfront.on.ca
235 Queens Quay West
Toronto, Ontario
Canada  M5J 2G8

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